“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” – Malcolm Gladwell
Tipping point can further be elaborated through few examples like ; flu generally starts by spreading slowly through a population, then day-by-day, the number of daily transmissions increases. This transmission rate continues to increase until it reaches a tipping point where the epidemic spins out of control , other example from current context is of Coronavirus curve of growth. Initially, there would have been a gradual increase , then, once the tipping point has been passed, the curve extended up immediately.
That trigger point from where curve is on significant increase is Tipping point , however to reach that point one has to make a "JOURNEY" from idea to execution in which many factors contribute , few of factors are given below which need to be carefully taken into account.
1. Find Exceptional People
“There are exceptional people out there who are capable of starting transformational journey". All you have to do is find them. "Follow 80/20 Rule"
2. Find Connectors to Instigate Rapid Spread
Connectors are people with a vast social network. This vast social network allows Connectors to spread refined ideas to a vast amount of people in a short period and get insights.
3. Find Natural Salesman
Some people are born salesmen. These people are optimists who have an abundance of energy and enthusiasm. Sell them your idea and handover insights , rest is their job. "Not all you can do alone"
4. Remember , Not All ideas spread
Your idea will need to stand out from mundane daily information. Even the smallest detail can make a big difference in how likely it is that the idea will stick , its edge.
Few other factors such as external environment or context may contradict , however , if you are confident with "why" of your idea before starting transformational journey of tipping point , success is promised.
Prepare and Start your Journey ... Good Luck :)
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